The Work
A collection of stories, demonstrations, and creative concepts I've developed, filmed, and edited. Each project has its own angle, because different products deserve different approaches.
A Little About Me
I'm a creative, a storyteller, an athlete, a data nerd, and apparently someone who thinks completing two triathlons six days apart is a perfectly reasonable way to celebrate turning 50.
Oh, and did I mention the first one was my first triathlon. Ever?
My background is UX/UI design, with 25+ years of professional experience in tech, so visual storytelling, composition, color, and creative problem-solving are second nature to me.
I've spent years exploring health, fitness, nutrition, and human performance. I'm currently studying for my NASM Certified Personal Trainer certification, because apparently I enjoy having more things to learn.
I'm naturally curious. I ask questions, dig into details, challenge assumptions, and love making complicated things easier to understand.
And I have a sense of humor about pretty much all of it.
That combination is what I bring to UGC: real-life experience, creative thinking, and the ability to make a product feel like part of an actual conversation.
What I Create
From metabolic health and fitness to everyday products and creative projects, I like making content about things I can genuinely get interested in.
- Health, Wellness & Human Performance
Supplements, fitness, nutrition, recovery, and products that benefit from thoughtful explanation.
- Fitness & Active Lifestyle
Training gear, athletic apparel, and products demonstrated in real life.
- Everyday Style & Lifestyle
Comfortable clothing, personal favorites, and practical products people actually use.
- Creative Living
Art supplies, design, DIY, jewelry, and products where visuals and details matter.
More Than Just Pressing Record
I don't just show up, hold a product, and read a script. I look for the story. The angle that makes someone stop scrolling, pay attention, and actually care.
Depending on the project, I create product demonstrations, lifestyle videos, educational content, unboxings, and conversational reviews. From concept and filming to editing and captions, I can handle the creative process from start to finish.
Have a brief? Great. Have a product and need an idea? Even better. Let's make something worth watching.
Have a Product? Let's Tell Its Story.
Whether you have a fully developed creative brief or just a product you believe in, I'd love to hear what you're working on.
Tell me about your brand, your goals, and what you have in mind. Let's collaborate.